⛩ OUR STORY · 物語

Real Asian food.
Straight to your door.

Sebuya wurde aus einer einfachen Frage geboren: Warum ist es so schwer, in Deutschland an echte asiatische Lebensmittel zu kommen? Today we deliver over 2,000 authentic products from Korea, Japan, China, Thailand, Vietnam & Indonesia — straight to your home.

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UNSERE MISSION

Asia is more than just food — es ist Erinnerung.

Every dish tells a story. The first bite of ramen after a long flight. The bowl of kimchi that grandmother always put on the table. The bubble tea bar where a friendship began.

We believe: Niemand sollte tausend Kilometer fahren, so you can taste those memories again. That is why we import directly from the producers — no middlemen, nothing watered down, just real flavours as they were intended.

🍜 1.300+ products from 8 countries
🚚 1–3 Tage delivery throughout Germany
⭐ 1.300+ Produkte im Sortiment
🤝 120+ direct producers
UNSER WEG · 道

From a Berlin kitchen table to a nationwide warehouse.

  1. 2021

    The idea

    Founded by Asian food fans who were tired of driving across town for a pack of gochujang. We packed the first orders in a Berlin flat.

  2. 2022

    Erste 1.000 Kunden

    Our own warehouse in Berlin, 500 products in the range. First partnerships with producers in Seoul, Tokyo and Bangkok.

  3. 2024

    Bundesweit unterwegs

    Shipping throughout Germany with DHL. Range expanded to over 1,500 products. First B2B partners: restaurants, Asian markets, foodservice.

  4. 2026

    Heute

    1,300+ products, 4.8/5 stars, our own direct-import network. And we are only just getting started — next up: fresh produce & our own recipe line.

UNSERE WERTE · 心

What we stand for.

🌾

Authenticity

No food hacks, no “Europeanised” versions. What we call “ramyun” tastes like it does in Seoul.

🤝

Direktimport

We buy directly from the producers. That keeps prices fair and secures quality in every batch.

⚡

Geschwindigkeit

Order by 2 pm, Mon–Fri — packed the same day. 1–3 working days throughout Germany.

🌿

Nachhaltigkeit

Recyclable packaging, climate-neutral delivery with DHL GoGreen. We minimise plastic wherever possible.

📚

Wissen teilen

On our blog: recipes, product guides, cultural context. Asian food should not be daunting for anyone.

❤️

Community

You are not just a customer. You are part of a growing family of Asian food lovers across Germany.

Sebuya is more than an online shop. It is the bridge I wish I had had myself when I came to Germany. When someone orders a packet of tteokbokki from us and then remembers their mum — then we have won.
The Sebuya team Berlin · Tokyo · Seoul · Bangkok
UNSER NETZWERK · 産地

Direkt vom Ursprung.

We work with 120+ producers in 8 countries. Every one of them has been personally vetted.

🇰🇷 South Korea Seoul · Busan · Daegu Ramyun, Gochujang, Kimchi 🇯🇵 Japan Tokio · Osaka · Kyoto Matcha, Sake, Soba, Snacks 🇨🇳 China Shanghai · Guangzhou Sojasauce, Tee, Snacks 🇹🇭 Thailand Bangkok · Chiang Mai Curry, Reis, Kokosmilch 🇻🇳 Vietnam Hanoi · Ho-Chi-Minh Pho, Reisnudeln, Saucen 🇮🇩 Indonesien Jakarta · Bali Sambal, Kerupuk, Tempeh

Ready for your first bite of Asia?

Have a look around the shop — over 2,000 authentic products are waiting for you.

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